RELEASE
December 23, 2025 (TOKYO, Japan)Release
OPTiM Corporation
(TSE:3694)
World’s First※1 just by taking a photo, AI delivers optimal store promotion – launch of AI driven SNS customer acquisition service Poishot
AI automates SNS marketing for all stores; free plan also prepared
OPTiM Corporation (hereinafter OPTiM) announces the launch of Poishot, the world’s first AI photo based SNS customer acquisition service. By uploading a photographed image, the AI automatically generates an optimal post text and enables batch posting to Instagram, Facebook and X. The service helps stores convey their appeal efficiently and continuously, reduces the time required for SNS posting, and enhances customer acquisition. A free plan is also provided so that businesses can try Poishot without commitment.
■Background
Internet marketing has become essential for small and medium sized stores, and SNS marketing directly impacts customer acquisition and sales growth. However, many such stores face challenges: limited IT literacy, daily responsibilities such as customer service, product preparation and administrative work, and insufficient resources to maintain effective SNS activity. Crafting compelling post text requires skills in writing, expression, and marketing knowledge, leading staff to wonder what to write or spend excessive time on attractive wording. Concerns about inappropriate expressions, potential backlash, and brand image erosion further hinder stable information dissemination. In addition, tasks such as photo shooting, copywriting, and posting are numerous; outsourcing raises
costs, while handling them in house consumes staff hours, creating a managerial burden. Poishot was developed to alleviate these pains and drive effective customer acquisition through streamlined SNS operation.
■About Poishot
Poishot is an app that automatically creates optimal SNS post text from a photographed image, allowing stores to promote themselves with ease. It addresses common owners’ concerns such as “to increase new customers quickly by using only a smartphone,” “to reach foreign tourists,” and “to avoid backlash while protecting brand image.”
Using Poishot can reduce the time required for SNS posting by up to 75 %※2 and cut labor costs by up to ¥17,400(approximately US $111※3)※4. No advanced IT skills or marketing knowledge are needed, dramatically lowering the effort required for SNS management. The service is covered by a granted patent.
◆Benefits of Poishot
■Features
◆SNS post text generation
Store owners or staff simply photograph a product, signboard or daily update. The AI analyses the image and automatically creates an engaging post text that matches the store’s atmosphere and characteristics.
◆Batch SNS posting
The AI generated text can be posted to Instagram, Facebook and X with a single tap.
◆Multilingual support
English language post creation is supported, eliminating the time and effort previously required for translation. Additional languages will be added in the future.
◆Store information settings
Users can pre register store details, allowing the AI to tailor expression and tone to each individual location.
■Pricing
Use of Poishot requires separate registration of an OPTiM ID.
Detailed pricing and plan information are available on the service website:
https://www.optim.co.jp/poishot/
| ※1 | As of 23 December 2025, according to OPTiM’s research, Poishot is the world’s first service that creates post text from a photographed image using AI and posts it to multiple SNS platforms under a patented system. |
| ※2 | Calculated by OPTiM based on the assumption of 15 standard posts and 3 foreign language posts per month across three SNS platforms. |
| ※3 | Exchange rate: 1 USD = 155 JPY (source: Bloomberg, 23 December 2025). |
| ※4 | Calculated by OPTiM assuming a user hourly wage of ¥2,000(approximately US $13※3). |
■About OPTiM Corporation
OPTiM is a leader in internet-based services that improve its clients’ interactions with technology in all aspects of everyday life. Its solutions provide comprehensive IoT management and multifunctional remote communication. Its business partners include NTT East, NTT West, NTT DOCOMO, OTSUKA, SoftBank, Canon Marketing Japan, Panasonic Solution Technology, Ricoh Japan, KDDI and Fujifilm Business Innovation Japan. Based in Tokyo, Japan, its corporate motto is, "We make the net as simple as breathing.".
【Copyright / Trademark】
※ The company names and product names mentioned are registered trademarks and trademarks of their respective companies.
※ The information presented in this press release is subject to change without notice.
■Media Contacts
Public Relations
press@optim.co.jp
